Fri, Aug 12, 2011
Following Summer NAMM 2011, Raw Talent Guitar announces plans to set a new price on September 1, 2011.
BOCA RATON, FL — Today Raw Talent, Inc., announced the intended date of September 1, 2011, to set a new price, bringing an end to the introductory price of $199 for their revolutionary guitar learning software system, Raw Talent Guitar, which features lessons for beginners or guitar songs for intermediate players.
“When we launched at the Consumer Electronics Show in January, our product was only available online,” said CEO Lawrence Fisher. “Now, following our appearance at Summer NAMM 2011, we plan to move into the guitar lessons review sections of music stores across the country.”
Raw Talent Guitar is a great supplement to any guitar lessons a teacher might use, but also works as a stand alone tool. The company is currently looking for new distribution channels to share their brand of guitar education, and as part of their strategy the company will announce a new price for Raw Talent Guitar on August 16, 2011.
“We launched our product at the lowest price available, and we promise to keep our product at the minimum amount possible,” said CFO Scott Fisher. “We want our current price to remain our retail price as we expand, and a slight price increase online is necessary to grow our brand.”
Raw Talent Guitar has been on the market for six months with national advertising and continuous public relations campaigns, including appearances at SXSW 2011 in Austin and Summer NAMM 2011 in Nashville, and the company plans to end the year strong.
“We’re maintaining free shipping and we’ll never stop promoting on the Web as part of our communications outreach,” said Marc Quadagno, Director of Media Relations.
As part of their ongoing strategy to find a place on store shelves, Raw Talent Guitar does not expect this new price will affect sales from current online distribution channels on RawTalentGuitar.com or Amazon.com.
“Presence in stores simply means more exposure, and our Web promotions will continue to grow our brand,” said Quadagno. “Whether you want to purchase at your local music store, or for those more prone to online purchases, we’ll be there whenever you’re ready to learn to play guitar.”
Raw Talent, Inc., launched their flagship product, Raw Talent Guitar, at CES 2011 in Las Vegas and executives expect continued growth with an even higher sales rate through 2012.